BULLDOG TECHNOLOGIES INVESTMENT OVERVIEW FROM CEOCASTCEOcast - Newsletters: "SPECIAL SITUATIONS:
Bulldog Technologies, Inc. (OTCBB: BLLD) $2.73
With the growing focus on security, we have searched for promising ideas in the area. One area that has only recently begun to receive scrutiny has been the shipment of cargo. With millions of containers shipped daily to and from remote locations, the risk of dangerous cargo entering the country has never been greater. Bulldog Technologies has developed a remote security system specifically for use in the cargo transportation industry. The Bulldog Security System, widely known throughout the cargo industry as BOSS, can be used to protect and monitor cargo containers, semi trailers, trucks/vans and other assets in storage or while in transit.
Where does the opportunity exist? While it is widely recognized within the shipping industry that while in storage or in transit, cargo containers are sealed but usually not locked or alarmed, few outside the business are aware of this risk. One of the biggest issues facing shippers today is cargo theft, which exceeds $10 billion annually. Bulldog's line of products protects cargo from being stolen as well as unwanted packages being planted on board of transport vehicles.
Bulldog has developed real-time monitoring and intrusion detection products that allow dispatchers, security personnel, emergency response teams, and drivers to monitor valuable cargo during the storage and delivery processes. The Bulldog Online Security System offers comprehensive security monitoring for cargo transported in tractor-trailers, delivery trucks/vans and ocean containers. The company?s products protect the cargo from the time it is stored in a yard throughout the delivery process. The sensors have the ability to monitor door seal integrity and any movement of trailer. It interfaces with the Bulldog Security Server to allow for ththe use of roof-top sirens, flashing lights and security monitoring services. If a truck using Bulldog is tampered with or stolen, the driver receives notification via a pager within 10 seconds.

While the container industry is growing at 5% to 8% annually, location based GPS sales have grown much more rapidly, reaching an estimated $16 billion last year alone. With 30 million containers carrying cargo internationally, the challenges of securing such assets are daunting. Since BLLD’s product retails for just $1,500, a carrier could receive much of its initial investment back in the form of reduced insurance premiums. Recently, global insurance provider Royal & Sunalliance agreed to offer significant incentives for users of Bulldog's products. Companies will receive a 20% discount in their annual insurance premiums associated with theft and a reduction in the deductible associated with theft claims from the current deductible of 30% of the value of the shipment to 15% of the value of the shipment. The Ecuadorian branch of ACE Seguros S.A., which provides insurance and re-insurance services for the cargo transportation industry throughout Latin America, also has begun to offer similar incentives. Due to the severe security concerns within cargo transportation in Ecuador, ACE has committed to a premium discount of 20% and a deductible discount of 15% for cargo secured with the Bulldog System. If other insurers follow suit, this could create a major marketing opportunity for the company.

BLLD has also inked key distribution agreements and formed important strategic partnerships. EMS Technologies, Inc., a leading innovator in the design and manufacture of wireless and satellite solutions, which focuses its unique range of advanced technologies on the needs of broadband and mobile information users, is one. BLLD will use some of its technology in the BOSS™ System. Among distributors, the company has signed deals with Nettel Incorporated to distribute its products in Ecuador and Eurocomm Paging of Texas. Recently, it entered into an agreement with Energy Control Systems of Saudi Arabia, to secure petroleum tanker trucks.

The company has accomplished a great deal since going public last November via a reverse merger. It recently completed a private placement, raising just under $5 million at $2.25 per share, which should help it accelerate production and marketing initiatives. The company began production of the first BOSS™ units in January. The stock has been volatile lately, reaching a high of $5 in mid-April, before retreating to current levels. Still, it has gained 44% for the year. With a first-mover advantage in a huge untapped market, there appears to be much upside potential here.

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